THE ROLE

Responsible for developing, implementing and ensuring execution of the Marketing strategy for the complete product portfolio of the Seprod Group by articulating a compelling vision for medium to long-term business and brand/ category innovation.

SPECIFIC RESPONSIBILITIES

• Develop and implement the Marketing Strategy for the Seprod Group and ensure that it supports the Company’s overall growth strategy.
• Set out clear market and brand/ category KPI's for each innovation, concept and existing brand
• Provide support to the sales team in the implementation of the Marketing Strategy throughout the sales process.
• Ensure that the Company’s brand strategies are focused on brands that are driving the profitability within the organization
• Develop the annual marketing plan and budget per category and ensure focus on the categories driving consolidated profit. 
• Monitor sales vs. budget and targets of key brands and develop actions to address possible deviations, in cooperation with the sales team.
• Identify and develop the marketing strategy to enter into new customer and market segments to grow the sales and profitability of the organization.
• Ensures achievement of marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
• Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
• Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
• Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
• Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
• Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
• Provides information by collecting, analyzing, and summarizing data and trends.
• Protects organization's value by keeping information confidential.
• Accomplishes marketing and organization mission by completing related results as needed
• Represent the organization as a progressive leader in the industry in order to capitalize on the company’s position, image and revenue potential.
• Understand and manage dept budget/expense.
• Communicate with local and international suppliers in regards to new orders, forecast and marketing programs.
• Contribute and influence strategic direction for senior leadership using informal and formal communication

QUALIFICATIONS AND EXPERIENCE

1. Bachelor’s Degree in Marketing or its equivalent from a recognized tertiary institution

2. Five (5) years working experience in product marketing in the food service industry

3. Ability at people management, territory management, competitive analysis, establishing and maintaining client relationships, conducting marketing and pricing surveys

4. Skills in brand management and advertising


Please apply to This email address is being protected from spambots. You need JavaScript enabled to view it..">This email address is being protected from spambots. You need JavaScript enabled to view it.. Deadline for receipt of applications is Friday May 5, 2017. We thank all interested applicants. However, only short-listed candidates will be contacted.

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