Chubby is a 250ml carbonated beverage targeted to children 4 to 9 years of age, across all socio-economic groups. Created over 19 years ago, Chubby has a number of colourful, bubbly flavours, formulated especially for kids. Chubby is just the right size, the right taste, the right amount of magic for children, at just the right price. Packaged in a patented PET bottle, the product was the first carbonated beverage in PET, targeted to children. The Chubby mascot, is loveable, cuddly and fun, making the brand distinctive and original with kids. The Chubby name, character, packaging and advertising messages, give children something that they can call their own.